Exploiting the Olympics?

I don't understand what's so wrong about Bush using Iraq's and Afghanistan's new freedoms in his reelection campaign.  Highlighting your accomplishments to the American people is part of what an incumbent does, or anyone running for office.  You would think that liberating 50 million people would merit some attention.  Is there outrage over John Kerry's non-stop spotlight on his service in a war he vigorously opposed and undermined?  Not from the same people who accuse Bush of doing the same thing with the Iraqi soccer team.  What's the big deal, anyways?